University Scholarship
Publications and Grants

Subject: Marketing

FAST ID: 1010167 | WorldCat Record

Academic Publications

Xiaohan Hu; Kevin Wise
Journal of Interactive Advertising, 2020, journal article
Cited by 27
GREW Fellow Journalism and Media Studies
Groening, C.; Sarkis, J.; Qingyun Zhu
Journal of Cleaner Production, 2018, journal article
Cited by 546
Management Information Systems GREW Fellow

Conference Presentations

We Solemnly Swear that We Are Up to No Good: Pop Culture Marketing in the Library.
Keven Jeffery; Jordan Nielsen
Popular Culture Association/American Culture Association, San Diego, Ca., 2017, conference paper
Library