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Subject: Marketing
Subject: Marketing
FAST ID: 1010167 |
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Academic Publications
Perceived Control or Haptic Sensation? Exploring the Effect of Image Interactivity on Consumer Responses to Online Product Displays
Xiaohan Hu
; Kevin Wise
Journal of Interactive Advertising
, 2020,
journal article
,
Grants Research and Enterprise Writing (GREW) Fellows
,
School of Journalism and Media Studies
Electronic commerce
Human-computer interaction
Marketing
Visual perception
Green marketing consumer-level theory review: A compendium of applied theories and further research directions
Groening, C.; Sarkis, J.;
Qingyun Zhu
Journal of Cleaner Production
, 2018,
journal article
,
Department of Management Information Systems
,
Grants Research and Enterprise Writing (GREW) Fellows
Consumer behavior
Green marketing
Marketing
Sustainability
Conference Presentations
We Solemnly Swear that We Are Up to No Good: Pop Culture Marketing in the Library.
Keven Jeffery
; Jordan Nielsen
Popular Culture Association/American Culture Association, San Diego, Ca.
, 2017,
conference paper
,
University Library
Libraries
Marketing
Popular culture