Subject: Consumer behavior

Academic Publications

Order Matters: The Marginal Value of Visual and Textual Information in Sequential Product Information Presentation

Xiaohan Hu; Chen (Crystal) Chen

International Journal of Human–Computer Interaction, 2026, journal article Cited by 1
GREW Fellow Journalism and Media Studies

Consumer behavior Decision making Information visualization Marketing research

Disentangling Control and Personalization: Exploring the Effects of Ad Choice and Ad Personalization in Digital Advertising Effectiveness

Xiaohan Hu; Kevin Wise

Journal of Interactive Advertising, 2024, journal article

Journal of Interactive Advertising (2024)

SJR: 2.6480
H-index: 32
Publisher: Taylor and Francis Ltd.
ISSN: 15252019
Coverage: 2007, 2013, 2018-2026

Journal quartile details
Discipline	Overall Quartile
Not reported	Q1

A discipline-specific ranking was unavailable; the title-level overall quartile is shown.

Cited by 13
GREW Fellow Journalism and Media Studies

Consumer behavior Internet marketing Technology in advertising Web personalization

REVENGE travel: fact or myth?

Xialu Liu; Wenjin Wang

Current Issues in Tourism, 2024, journal article

Current Issues in Tourism (2024)

SJR: 1.3310
H-index: 135
Publisher: Routledge
ISSN: 17477603, 13683500
Coverage: 1998-2026

Journal quartile details
Discipline	Overall Quartile
Not reported	Q1

A discipline-specific ranking was unavailable; the title-level overall quartile is shown.

Cited by 9
Management Information Systems GREW Fellow

Consumer behavior Motivation research (Marketing) Tourism Vacations

Supply chain carbon transparency to consumers via blockchain: does the truth hurt?

Qingyun Zhu; Yanji Duan; Joseph Sarkis

The International Journal of Logistics Management, 2024, journal article Cited by 49
Management Information Systems GREW Fellow

Blockchains (Databases) Consumer behavior Environmental impact analysis Transparency (Ethics)

Judging a book by its cover: investigating consumer responses towards social cue in social media influencer marketing

Xiaohan Hu; Yao, Mike Z.

Journal of Media Business Studies, 2022, journal article

Journal of Media Business Studies (2022)

SJR: 0.4470
H-index: 31
Publisher: Taylor and Francis Ltd.
ISSN: 16522354
Coverage: 2004-2026

Journal quartile details
Discipline	Overall Quartile
Not reported	Q2

A discipline-specific ranking was unavailable; the title-level overall quartile is shown.

Cited by 9
GREW Fellow Journalism and Media Studies

Advertising Consumer behavior Social influence Social media

Green marketing consumer-level theory review: A compendium of applied theories and further research directions

Groening, C.; Sarkis, J.; Qingyun Zhu

Journal of Cleaner Production, 2018, journal article

Journal of Cleaner Production (2018)

SJR: 2.0190
H-index: 397
Publisher: Elsevier Ltd
ISSN: 09596526, 18791786
Coverage: 1993-2026

Journal quartile details
Discipline	Overall Quartile
Not reported	Q1

A discipline-specific ranking was unavailable; the title-level overall quartile is shown.

Cited by 546
Management Information Systems GREW Fellow

Consumer behavior Green marketing Marketing Sustainability

Conference Presentations

The Sharing Economy Frontiers: Introduction to the Mini-Track “The Sharing Economy”

Kaveh Abhari; Xiao, B.

Proceedings of the Annual Hawaii International Conference on System Sciences, 2023, conference paper
Management Information Systems GREW Fellow

Consumer behavior Cooperation Gig economy Social interaction